PASADENA , CA – November 18, 2005

Webfone Partners; Dynamic Approach to Delivering Retail VoIP Services for the Reseller Market

Pasadena , CA - Webfonepartners.net, Inc. (WFP) , a Los Angeles headquartered facilities -based telecommunications company, has been exploring unique ways to expand into new growth segments of the telecom industry. WFP has launched a turn-key VoIP platform to deliver wholesale programs geared towards telecom resellers and distributors that allow fast entry into this growing communications segment.  

VoIP Comes of Age:

Telecom has been in a relative funk in recent years due to a combination of factors but is currently undergoing a revitalization of sorts by the burgeoning Voice Over Internet Protocol (VoIP) developments in both network technology and product enhancement. With the proliferation of the Web in the 1990s, the ability to make cheap long-distance calls over the Internet was often touted as the next big thing for consumers. Naturally, the market soon witnessed an onslaught of hardware and software in anticipation of an overwhelming consumer demand for product and technology. However, poor voice quality and frequently dropped calls soon drowned much of the consumer enthusiasm surrounding IP telephony. Now, after years of over-promising and under-delivering, VoIP is generating significant interest among telecom carriers, corporations and consumers, thanks to significant improvements in quality of service.

Fulfilling a Niche:

WFP recognized an opportunity and immediately began to assemble the essential parts to deliver a complete, turn-key, VoIP services platform. Coincidentally, each of the key WFP executive team had previously held high level corporate telecom positions during the 90’s heyday of the US long distance reseller market and saw many of the same opportunities facing the fledgling VoIP marketplace today. The idea to assemble each of the company’s core competencies into a cohesive ASP platform became the cornerstone of the Webfonepartners IP-in-a-Box™ reseller solution. The company vision was to someday provide complete solutions for resellers who want to become the next Vonage – both in the US and abroad.

Eye on the Prize:

The company initially developed four basic packages, Bronze, Silver, Gold and Platinum that combined end-point hardware devices, complete back-office and A-Z network termination so that resellers didn’t have to shop around for providers who offer only partial VoIP solutions. The “one-stop-shop” approach allowed resellers to purchase a ready-made Internet telephone business that could be up and running in 30-45 days.

The starter packages included among other things: a website for product sales, e-shopping cart, administration services, billing server, nationwide e911 and a supply of Webfone telephone handsets. With the IP-in-a-Box™ complete solution, the speed to market could be considerably shorter for resellers when they choose any one of the four packages.

Defining the Income Potential:

Resellers make money on both the hardware sales (they are able to mark up the hardware) as well as earning a share of the profit on their customers’ usage. Each package increases in both the number of hardware units as well as the residual commission. Commissions can reach as high as 70% of the call usage profit.

Webfone Replicates the LD Reseller Model:

As the 1980’s came to a close, the traditional long distance industry began to witness the emergence of small to medium sized telecom resellers. These companies purchased wholesale minutes from incumbent carriers and resold the minutes to a retail audience under their own brand. Carriers also provided an array of back office services thus allowing its reseller partners to focus on sales and in turn deliver prized minutes to the carrier network. WFP adopted this model while expanding business opportunities beyond the USA.

WFP operates through a vast International reseller and distributor network to deliver an open standards H323 and/or SIP technology that allows the end-user to call to and from anywhere in the world for extremely competitive prices.

WFP deals primarily with private label resellers of the Webfone product who then sells them to the end-user via established channels. WFP has also deployed a full service, web-based, ASP designed to deliver “IP in a Box” Ò solutions for agents and distributors who require full management of their IP telephone business. WFP’s objective is to develop the business by branching into more under-developed countries through existing distribution as well as looking for new ways to deliver competitive wholesale services to the US market.

The company service interface, Webfonecenter.net, utilizes proprietary, multi-lingual, billing software applications in conjunction with intelligent telephone handsets to form a state-of-the-art Internet telephone service for the International consumer market. Consumers can access their account on-line and do everything from download software, view their bill, view their calls, activate enhanced services such as voicemail, conference calling, call forwarding and can even recharge their account with personal identification numbers (PINs) or any major credit card.

WFP Disproves the Theory that all IP Services are Created Equally:

Unlike most IP telephony products that are software based and use existing microphone and speakers, the Webfone is an intelligent handset that has built-in processors that manage the call process from it inception. The smart phone technology takes the processing of IP calls out of the PC and places it in the intelligent handset. This is particularly important in instances where the consumers PC has relatively low processing capabilities or is connected to a lower speed dial-up Internet connection. This technology is ideal for consumers in third world countries where PCs can be inferior and network is still in the developmental stage.

The foremost advantage is the Webfone is not only able to make low cost calls to any phone in the world but is able to receive calls from any phone in the world. Consumers are offered US based personal local access numbers (DIDs) that are connected to their Webfone account that allows them to give their personal number to any caller to use from a conventional landline or mobile phone. In addition, when the consumer has disconnected from their dial-up connection, they are capable of invoking the Webfone call forwarding service that enables them to receive call to any phone while off-line.

WFP Points Towards the Future:

Webfonepartners.net has adopted the strategy of highly focused International Distribution through established resellers, agents and distributors in order to quickly gain market share with its product line. ”The channels by which goods are marketed and distributed have become the new drivers of economic success”, says Jim Gibson, Vice President of Sales for the company. “From these channels flow customer satisfaction, market share, revenue gains and profitability.”

Since its inception Gibson has cultivated the business at Webfonepartners.net and has watched the company go from a struggling independent into a flourishing entity.

“We’ve learned as we’ve grown, says Mr. Gibson. For example, with our reseller base and network technology expanding over the last few years, we sought to enhance our infrastructure with greater flexibility in order to keep our partner’s prices low and protect our profit margins.”

VoIP is slowly, but steadily, gaining attention from consumers, thanks to sharp growth in Internet connections to the home, quality-of-service improvements and hookups that allow VoIP calls over intelligent telephone handsets. Even soft phone IP services have started to overcome some of the quality challenges wrought by the pioneering days of VoIP.

Webfonepartners.net’s objective is to be at the forefront of the market curve by continually evolving its products and network to meet the growing reseller demand for high quality low cost Internet Telephony for its world-wide customer audience.

For more information or to become a Webfonepartners.net reseller, please visit www.webfonepartners.net or call +1 (626) 844-2766 ext. 2737.